Think Like a Forest

Join the movement to Think Like a Forest. New Zealand’s native forests are incredible and have so many benefits. But we need to stop the degradation and loss of our natural ecosystems- over two thirds of our native forests are gone. 

Recloaking Papatūānuku is a national-scale environmental initiative that will mobilise people to keep intact the old forests we have, remove predators, and carry out restoration of native bush across large swaths of Aotearoa.  

A lot can be achieved through restoration, regeneration, planting, and long term management of native forests.

Think Like a Forest is a campaign characterised by an upcoming film featuring Sam the Trap Man on a journey to Recloaking Papatuanuku.

The project is managed by not-for-profit and registered charity Pure Advantage and all proceeds go toward advancing Recloaking Papatuanuku for the benefit of all New Zealanders.